Trends Report

Outlook For European Online Christmas Sales, 2009

A Bright Spot In An Otherwise Uninspiring Retail Marketplace

November 4th, 2009
PE
Patti Freeman Evans
LC
Lauriane Camus
With contributor:
Kate van Geldern

Summary

This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are worried about the state of the economy and their own personal finances. Even so, convenience, choice, and low prices will continue to attract new shoppers to the Web and drive sales.

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