Trends Report

Outlook For European Online Retail: Christmas 2008

Consumers Will Spend A Projected €19 Billion Online, Up 25% From Last Year

December 19th, 2008
With contributors:
Benjamin Ensor , Lauriane Camus


Western European consumers will spend €19 billion during the 2008 holiday season, the time from early November to the end of December. Despite the current economic recession, this represents a 25% increase compared with last year's holiday shopping season. Why the increase? Shoppers report being more likely to spend less overall but will buy more online across a variety of product categories ranging from groceries to toys and apparel. The largest category by total sales is consumer electronics, at 29% of holiday sales, followed by clothing and food and drink.

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