Trends Report

Outsourcing Providers Need A Strategy Rethink To Address Buyers' Shift To Multisourcing

July 5th, 2007
Andrew Parker
With contributors:
Pascal Matzke , Caroline Roeleveld-Hoekendijk


As outsourcing buyers turn away from the megadeal, new buying approaches are taking hold in global outsourcing markets. Forrester's EMEA outsourcing deals survey provides a clear insight into the emerging buying trends in the region and shows the increased focus on multisourcing — the use of multiple outsourcing providers in specific areas of service delivery. In response to this market shift, strategy professionals at outsourcing providers must help to shape up a new set of sales, marketing, and delivery tactics that will enable their firms to capture and sustain profitable business under today's changed market conditions.

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