Outsourcing Providers Need A Strategy Rethink To Address Buyers' Shift To Multisourcing

As outsourcing buyers turn away from the megadeal, new buying approaches are taking hold in global outsourcing markets. Forrester's EMEA outsourcing deals survey provides a clear insight into the emerging buying trends in the region and shows the increased focus on multisourcing — the use of multiple outsourcing providers in specific areas of service delivery. In response to this market shift, strategy professionals at outsourcing providers must help to shape up a new set of sales, marketing, and delivery tactics that will enable their firms to capture and sustain profitable business under today's changed market conditions.