Summary
Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their companies, the majority are struggling with how to actually measure its success or failure. This report addresses performance management for product strategists working on open innovation by showing them why it's important to measure innovation and how to break down macro business objectives into smaller, more manageable micro objectives that can be measured in a meaningful way.
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