Summary
As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set expectations for success and use benchmarks to set those goals and measure progress. However, the metrics most marketers use for that purpose are the wrong ones. Rather than focusing on a target membership number or the length of time it takes to reach critical mass, you should be focused on basic cross-industry performance averages such as the percentage of website users that visit the community and the percentage of those visitors that become members.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).