Best Practice Report

Panel Study: Three Wishes for Channel Marketing

January 1st, 2018


We recently gathered channel suppliers, partners and demand creation vendors to discuss critical issues that impact the effectiveness of channel marketing programs. Panelists agreed on the need for change in three areas of channel marketing: accountability, organizational barriers and prescriptive guidance. Partner programs that offer concierge services reduce the efforts required by channel partners and improve their odds for success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.