Summary
We recently gathered channel suppliers, partners and demand creation vendors to discuss critical issues that impact the effectiveness of channel marketing programs. Panelists agreed on the need for change in three areas of channel marketing: accountability, organizational barriers and prescriptive guidance. Partner programs that offer concierge services reduce the efforts required by channel partners and improve their odds for success.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).