Best Practice Report

Partner Demand Services: Last-Mile Execution Support

January 1st, 2018
With contributor:

Summary

Channel demand services can be delivered by a centralized channel marketing hub, regional or business unit marketing, or field marketing resources that support last-mile execution. Partner-led marketing implies that partners execute the last mile of the marketing program, but suppliers should support these efforts. Last-mile services act as field execution specialists providing prescriptive guidance to partners in a decentralized model. Plan last-mile execution support based on local market needs and the local partner mix. In this report, we describe four types of channel demand services that are typically delivered by last-mile execution resources in local geographies.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.