Data Snapshot

Partner Ecosystem Planned Investments In Technology Remain Elevated

December 22nd, 2023
With contributors:
Maria Chien , Kiri Bartels , Arianne Burnette

Partner ecosystems are growing in size and complexity and are increasingly essential to fulfilling buyer and customer expectations for comprehensive solutions throughout their journey. Data from Forrester’s Partner Ecosystem Marketing Survey, 2023, reveals that many partner ecosystem decision-makers whose company is investing in marketing technology plan to increase that investment in the future. This indicates that B2B organizations realize the importance of technology to sustainably engage, grow, and increase the performance of their partners. This is a snapshot of Forrester’s data on partner ecosystem technology investments across key technology categories.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.