Data Snapshot

Partner Ecosystem Planned Investments In Technology Remain Elevated

December 22nd, 2023
Hannibal Scipio, Principal Analyst
Hannibal Scipio Principal Analyst
With contributors:
Maria Chien , Kiri Bartels , Arianne Burnette

Partner ecosystems are growing in size and complexity and are increasingly essential to fulfilling buyer and customer expectations for comprehensive solutions throughout their journey. Data from Forrester’s Partner Ecosystem Marketing Survey, 2023, reveals that many partner ecosystem decision-makers whose company is investing in marketing technology plan to increase that investment in the future. This indicates that B2B organizations realize the importance of technology to sustainably engage, grow, and increase the performance of their partners. This is a snapshot of Forrester’s data on partner ecosystem technology investments across key technology categories.

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