Trends Report

Paving The Path To Omnichannel Commerce

December 30th, 2021
With contributors:
Fiona Swerdlow , Taylor Hansen


Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros in crafting an omnichannel roadmap that successfully bridges gaps between the organization’s current capabilities and its vision for future omnichannel programs. They will learn how to chart strategies to select technology, gain internal stakeholders’ support, break down operational barriers, and measure progress.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.