Trends Report

Paving The Path To Omnichannel Commerce

December 30th, 2021
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros in crafting an omnichannel roadmap that successfully bridges gaps between the organization’s current capabilities and its vision for future omnichannel programs. They will learn how to chart strategies to select technology, gain internal stakeholders’ support, break down operational barriers, and measure progress.

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