Decision Tool

Persona Prioritization Tool

January 1st, 2018

Summary

In a persona-based marketing approach, there is never enough time or money available to target every conceivable buyer persona. The role of the B2B portfolio marketing leader is to prioritize personas so that those most likely to succeed are targeted. The Persona Prioritization Tool provides an approach to prioritizing and selecting the buyer personas that will drive the greatest business value for the organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.