Pick A Powerful Pilot To Propagate Customer Analytics

November 30th, 2021

With contributors:

Srividya Sridharan , Jeremy Vale , Jen Barton

Summary

While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They’re missing out on a huge opportunity. This report provides digital business & strategy (DB&S) pros with a framework for selecting a customer analytics pilot project that is achievable, yields the greatest return on investment (ROI), and ensures that its success will make the case for further investments in customer analytics.

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