This report outlines best practices in using planning and analytics software based on advice from reference customers for the vendors evaluated in “The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023.” Key considerations when selecting a digital operations planning and analytics (DOP&A) provider include looking for a vendor that serves comparable deployments as well as testing user experience, flexibility, and performance before selection. This report highlights the strengths and challenges that DOP&A customer references face with their DOP&A solutions.