Summary
Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase their features to make them attractive to customers. The right content will move shoppers along their purchase journey. This report shows enterprise architects how product information management (PIM) applications are best positioned to meet the needs of the business user as well as to act as the enterprise hub for trusted product data.
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