Trends Report

PIM Is A Cornerstone Of Your Digital Business

Why Customer-Obsessed Firms Need Product Information Management

January 18th, 2017
Nasry Angel, null
Nasry Angel
With contributors:
Michele Goetz , Fiona Swerdlow , Gene Leganza , Nick Barber , Anjali Yakkundi , Nate Fleming , Shreyas Warrier


Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase their features to make them attractive to customers. The right content will move shoppers along their purchase journey. This report shows enterprise architects how product information management (PIM) applications are best positioned to meet the needs of the business user as well as to act as the enterprise hub for trusted product data.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.