Trends Report

Plan For Digital Banking Engagement Platforms, Not Mobile Banking Solutions

Within Banks, Isolated Channel Deployments Are No Longer In Favor

August 30th, 2017
With contributors:
Christopher Andrews , Luis Deya , Andrew Reese


Forrester's survey data highlights how banks' focus is shifting away from mobile-only, and even more online-only, solutions toward omnichannel banking solutions. This report explains why this is happening and how a bank's application development and delivery (AD&D) teams should react to help deliver great customer experience (CX).

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.