Trends Report

Plan For Digital Banking Engagement Platforms, Not Mobile Banking Solutions

Within Banks, Isolated Channel Deployments Are No Longer In Favor

August 30th, 2017
Jost Hoppermann, Vice President, Principal Analyst
Jost Hoppermann Vice President, Principal Analyst
With contributors:
Christopher Andrews , Luis Deya , Andrew Reese

Summary

Forrester's survey data highlights how banks' focus is shifting away from mobile-only, and even more online-only, solutions toward omnichannel banking solutions. This report explains why this is happening and how a bank's application development and delivery (AD&D) teams should react to help deliver great customer experience (CX).

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