Planning Guide Report

Planning Guide 2023: Digital Business & Strategy

Smart Digital Investments Are Key, Especially In A Recession

August 23rd, 2022
Ian Jacobs, VP, Research Director
Ian Jacobs VP, Research Director
Melissa Parrish, null
Melissa Parrish
With contributors:
Ashley Villarreal , Taylor Hansen , Rachel Birrell

Summary

Digital business leaders are in a prime position to help their companies weather the coming economic storm. Other leaders will almost certainly be subject to cost cutting, but as leaders of a revenue-generating part of the business — and often the most efficient one at that — digital business executives who make strategic investments in 2023 will see growth rather than contraction. The key is to focus on delivering on customer needs as quickly and completely as possible while retaining digital talent. As for your edge-case innovation efforts and incubation labs? Put those on hold until your firm’s economic outlook becomes clearer.

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