Planning Guide Report

Planning Guide 2023: Technology Executives

Steadfast Technology Decisions Deliver Business Value

August 23rd, 2022


If there is a single constant in today’s business world, it is uncertainty. By applying the lessons of the pandemic, technology will continue to be the beacon for businesses to better connect with customers. As technology executives plan for their next fiscal year, budget decisions must embody the growth mindset weighed against customer desirability, business viability, and technology feasibility. This planning guide helps technology executives stay adaptive in this uncertain business climate while remaining poised for growth.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.