Planning Guide Report

Planning Guide 2024: Technology Executives

Reinvigorate Tech’s Role In Your Company’s Growth Engine

August 1st, 2023
With contributors:
Keith Johnston , Rachel Kwon , Michael Kearney , Ian McPherson


In an economic environment where the fundamentals dictate a healthy dose of caution, businesses must explore every opportunity to grow. Technology executives must play their part to position their teams to help drive that growth by continually innovating, improving experiences, and fostering competitive advantage. Strategic investments in technology capabilities will unlock new opportunities and create sustainable growth in today’s dynamic environment. This planning guide will help technology executives make the right decisions to enable, create, and amplify growth in 2024 and beyond.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.