Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key component because it generates results and is easier to produce and track than ever before. This report analyzes how eBusiness leaders should tap short-form video to educate customers about products and generate sales. It also addresses how to optimize your workflow and which metrics to focus on to implement and optimize a successful video content program.