Trends Report

(PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

October 18th, 2016
NB
Nick Barber
With contributors:
Fiona Swerdlow , Stephen Powers , Sucharita Kodali , Adam Silverman , Jim Nail , Jaclyn Galan , Peter Harrison

Summary

Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key component because it generates results and is easier to produce and track than ever before. This report analyzes how eBusiness leaders should tap short-form video to educate customers about products and generate sales. It also addresses how to optimize your workflow and which metrics to focus on to implement and optimize a successful video content program.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.