Business capability maps are a versatile tool for enterprise architects. They can help architects clarify business priorities, rationalize project and application portfolios, and explain costs and resource allocation in a business-relevant way. Thomas Ehrnstrom, chief enterprise architect at PostNord, found an innovative way to embed a business component model in business strategy: He turned the components into playing cards that business leaders used to gain insight, which drove better business planning. His insights: Solve business problems, focus on usage, and don't bring architecture frameworks into business conversations.