Portfolio marketers are natural facilitators of the go-to-market (GTM) strategy development process, but there is still work to be done. One in four portfolio marketing decision-makers (25%) indicate their organization lacks a well-defined process for determining GTM strategy, and only 51% regularly communicate so that all functional teams have clarity on the strategy. A key requirement for ongoing communication and clarity is a standardized deliverable, yet 33% of respondents shared they do not have a document that provides a way to communicate the GTM strategy. This data snapshot is one of a series based on the Forrester’s Portfolio Marketing And Product Management Survey, 2025.