Sadly, there is ugly news to report from Forrester’s most recent portfolio marketing survey: portfolio marketers are neglecting their messaging responsibilities. Only 24% of portfolio marketing decision-makers indicated that they own or lead messaging development — with a whopping 43% saying they are not involved at all. Furthermore, when we asked portfolio marketers about skills that are most important for being successful in their role, message creation was among the least common responses. This data snapshot is one of a series based on Forrester’s Portfolio Marketing And Product Management Survey, 2025.