Predictions Report

Predictions 2010: The US TV Industry

A Look Back At 2009 And Ahead To The Top Trends In The Broadcast TV, Internet TV, And Pay-TV Markets

January 7th, 2010
With contributors:
Mark Mulligan , Laura Wiramihardja


In 2009, we saw the mighty four broadcasters undertaking drastic cost-cutting measures, once sure-growth cable companies losing market share, and Internet TV portals collapsing thanks to faulty business models. As we enter 2010, we believe that the TV industry's three biggest markets — broadcast, pay TV, and the Internet — are in for another year of dynamic changes. We expect a broadcaster victory on retransmission (retrans) fees, the short-term stymieing of the cord-cutting threat, and a shakeout for online video platforms.

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