Predictions Report

Predictions 2014: The Year Of Digital Business

Predictions For 2014 On Digital Strategy, Organization, Budgets, And Resourcing

December 19th, 2013
With contributors:
Carrie Johnson , Patti Freeman Evans , Rebecca Katz

Summary

Digital business will become a reality in 2014. The question at the boardroom table isn't "Should we do digital?" That battle has been won. The key question now is "How?" As senior executives wrestle with the dynamics of adapting their businesses to thrive in the age of the customer, digital business transformation will be firmly on the eBusiness agenda for 2014. eBusiness executives with their eyes on a wider digital leadership role must take advantage of five key organizational trends. This report outlines Forrester's predictions for digital strategy, organization, budgets, resourcing, and innovation for 2014 to ensure that eBusiness executives are critical players in that C-level digital discussion.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.