Predictions 2015: Mobile Strategies Will Be Critical To Serving Asia Pacific Customers

Mobile isn't only the new digital hub; it's also becoming the bridge to the physical world. Mobile won't affect just your digital operations — it will transform your entire business. In Asia Pacific (AP), 2015 will be the year that smartphones will enter the mass market, with more than 36% of adults in AP owning these devices. More and more consumers across the region now use mobile devices to interact with businesses and governments, and a growing proportion of them are making the mobile mind shift. To respond to this shift, AP businesses need to develop and implement strategies to effectively serve (and delight!) customers in their mobile moments. In fact, CIOs who fail to embrace mobility as a top priority in 2015 will put their organizations' digital strategies — and their own careers — at risk.