In 2016, the gap between the digital "haves" and "have nots" will widen. While the digital dinosaurs continue to thrash, the digital masters will drive strategy that delivers business outcomes — not just a few showcase technical achievements and a fancy rebrand. This brief outlines what will be different about the masters and highlights the six most important factors that will shape the race to digital — in terms of organization, strategy, and provider partnerships — and what you should do about them.