Report

Predictions 2016: The Trust Imperative For Customer Insights Pros

November 9th, 2015
With Contributors:
John Kindervag
Christopher McClean
Alexander Spiliotes
and Matthew Izzi

Summary

In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize it's actually a way to build better customer relationship

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