Predictions Report

Predictions 2017: Artificial Intelligence Will Drive The Insights Revolution

Advanced Insights Will Spark Digital Transformation In The Year Ahead

November 2nd, 2016
JM
James McCormick
With contributors:
Srividya Sridharan , Rowan Curran , Boris Evelson , Brian Hopkins , Brandon Purcell , Carlton Doty , Cinny Little , Gene Leganza , Emily Miller

Summary

For too long, customer insights (CI) professionals have been in the shadows of functional silos, unable to scale their expertise beyond specific marketing and commerce use cases. But insights-driven firms that truly gain strategic competitive advantage from insights are showing us how CI practices can rise up to become strategically relevant across all parts of the business. This report makes predictions on how artificial intelligence (AI) and big data technology, customer context, and the strategic prioritization of insights will make 2017 the year of the insights revolution.

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