Summary
For too long, customer insights (CI) professionals have been in the shadows of functional silos, unable to scale their expertise beyond specific marketing and commerce use cases. But insights-driven firms that truly gain strategic competitive advantage from insights are showing us how CI practices can rise up to become strategically relevant across all parts of the business. This report makes predictions on how artificial intelligence (AI) and big data technology, customer context, and the strategic prioritization of insights will make 2017 the year of the insights revolution.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).