Predictions Report

Predictions 2020: B2B Commerce And Marketplaces

November 28th, 2019


A new role will emerge to master new direct channels, including marketplaces. 2020 will see a spike in recruitment, onboarding, and new co-marketing deals with non-transactional partners, along with investments in order management systems to plug into ecosystems. Partnerships and behind-the-scenes cloud OEM activity will pick up pace, resulting in vertical solutions. Headless commerce will become the default. Buyers will begin to prefer marketplace buying for a wide range of indirect goods and MRO items — from SaaS tools for business users to networking equipment to scientific supplies.

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