Summary
A new role will emerge to master new direct channels, including marketplaces.
2020 will see a spike in recruitment, onboarding, and new co-marketing deals with non-transactional partners, along with investments in order management systems to plug into ecosystems.
Partnerships and behind-the-scenes cloud OEM activity will pick up pace, resulting in vertical solutions.
Headless commerce will become the default.
Buyers will begin to prefer marketplace buying for a wide range of indirect goods and MRO items — from SaaS tools for business users to networking equipment to scientific supplies.
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