Predictions Report

Predictions 2020: Privacy And Data Ethics

Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

Fatemeh Khatibloo
 and  four contributors
Oct 30, 2019

Summary

2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five predictions for how the evolution of privacy and data ethics will impact marketers as well as business and technology leaders in 2020.

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