Predictions Report

Predictions 2021: Advertising

October 27th, 2020
With contributors:
Emily Collins , Chahiti Asarpota


Marketers, take warning: Data deprecation and the fallout from the COVID-19 pandemic will reshape advertising and compete for your attention in 2021 — but the pandemic will take precedence. An AI-fueled ad creation frenzy will double investments in brand-owned virtual influencers, and a smorgasbord of new pandemic advertising, from videoconferencing pre-roll ads to sponsored face masks, will emerge. In this report, we explore Forrester’s predictions for advertising in 2021.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.