Predictions 2022: Digital Commerce

November 4th, 2021

Joe Cicman Principal Analyst

Emily Pfeiffer Principal Analyst

Ted Schadler VP, Principal Analyst

With contributors:

Keith Johnston , Kara Wilson , Madison Bakalar

Summary

Companies will invest massively in commerce technology to reach and serve customers in every shopping moment: owned, paid, and influenced. They will fight to earn customers’ loyalty, replatform incrementally to add capabilities to compete with marketplaces, and take advantage of consolidating ecosystems. Anywhere Commerce will translate into investments in experience architectures, cloud components, and a steadily expanding portfolio of high-leverage capabilities.

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