Predictions Report

Predictions 2023: Data And Analytics

November 3rd, 2022


Insights driven maturity feels like it has stalled with only 7% of organizations reporting that they are advanced insights-driven businesses in 2021, according to the Forrester Analytics Business Technographics® Data And Analytics Survey, 2021. Our experts believe that this “pause” is the calm before the storm, and that the decisions made in 2023 will fuel or extinguish a world of insights opportunity. With an uncertain 2023 approaching, data teams sit atop a tipping point that looks like rollercoaster carts gathering on a straightaway before the drop — only data teams with their partners, practices, and platforms lined up and prepared will move with speed and efficiency in the uncertain year ahead.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.