Predictions Report

Predictions 2024: Artificial Intelligence

Transition From Hype To Pragmatism Doesn’t Mean Boring AI

October 26th, 2023
With contributors:
Sudha Maheshwari , Srividya Sridharan , Ellen Carney , Gabrielle Raymond , Jen Barton


Without a doubt, 2023 will go down as the year of AI as we saw the rise of consumerization of generative AI (genAI). Announcements rolled out about mergers, acquisitions, wild company valuations, and oversized VC and internal investments. Enterprise data and technology teams felt the pressure top down (from boards and executives) and bottom up (from employees using freely available AI) to develop a strategy and start building. We predict that 2024 will galvanize enterprise teams to be proactive, develop a meaningful AI strategy, and deliver on the AI promise while keeping an eye on regulations and new risks.

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