Predictions Report

Predictions 2024: Artificial Intelligence

Transition From Hype To Pragmatism Doesn’t Mean Boring AI

October 26th, 2023
Michele Goetz, VP, Principal Analyst
Michele Goetz VP, Principal Analyst
Andrew Hewitt, Principal Analyst
Andrew Hewitt Principal Analyst
Mike Gualtieri, VP, Principal Analyst
Mike Gualtieri VP, Principal Analyst
Rowan Curran, Senior Analyst
Rowan Curran Senior Analyst
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
Alla Valente, Senior Analyst
Alla Valente Senior Analyst
With contributors:
Sudha Maheshwari , Srividya Sridharan , Ellen Carney , Gabrielle Raymond , Jen Barton

Summary

Without a doubt, 2023 will go down as the year of AI as we saw the rise of consumerization of generative AI (genAI). Announcements rolled out about mergers, acquisitions, wild company valuations, and oversized VC and internal investments. Enterprise data and technology teams felt the pressure top down (from boards and executives) and bottom up (from employees using freely available AI) to develop a strategy and start building. We predict that 2024 will galvanize enterprise teams to be proactive, develop a meaningful AI strategy, and deliver on the AI promise while keeping an eye on regulations and new risks.

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