Predictions Report

Predictions 2025: Artificial Intelligence

September 9th, 2024
Jayesh Chaurasia, Analyst
Jayesh Chaurasia Analyst
Sudha Maheshwari, VP, Research Director
Sudha Maheshwari VP, Research Director
With contributors:
Srividya Sridharan , Michele Goetz , Enza Iannopollo , Brandon Purcell , Rowan Curran , Brian Hopkins , Charlie Dai , Leslie Joseph , Christina McAllister , Gabrielle Raymond

Summary

The AI frenzy played out in the hallways of both vendors and enterprises in 2024. Rightfully, concerns around business outcomes came up as costs of experimentation spiraled and real-life benefits were slow to materialize. AI leaders realized they needed to prioritize business outcomes, clean their data houses, and start building AI talent. Forrester predicts 2025 will bring a renewed focus on strategy, deepened partnerships between business and IT, a pivot back to predictive AI, and new technologies and architectures as enterprises govern data and AI together.

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