Summary
The AI frenzy played out in the hallways of both vendors and enterprises in 2024. Rightfully, concerns around business outcomes came up as costs of experimentation spiraled and real-life benefits were slow to materialize. AI leaders realized they needed to prioritize business outcomes, clean their data houses, and start building AI talent. Forrester predicts 2025 will bring a renewed focus on strategy, deepened partnerships between business and IT, a pivot back to predictive AI, and new technologies and architectures as enterprises govern data and AI together.
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