Best Practice Report

Predictive Analytics Applications: Predictive Prospect Sourcing

January 1st, 2018

Summary

Current processes that many B2B organizations use to source prospects for outbound marketing efforts are inexact and error-prone. Predictive analytics provides a mechanism for identifying and sourcing accounts and contacts that align to an organization’s definition of the ideal customer. Predictively sourced prospects are more likely to buy than purchased prospect lists, but are not inquiries and require carefully orchestrated outreach in order to realize value.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.