Best Practice Report

Predictive Analytics Applications: Predictive Prospect Sourcing

January 1st, 2018


Current processes that many B2B organizations use to source prospects for outbound marketing efforts are inexact and error-prone. Predictive analytics provides a mechanism for identifying and sourcing accounts and contacts that align to an organization’s definition of the ideal customer. Predictively sourced prospects are more likely to buy than purchased prospect lists, but are not inquiries and require carefully orchestrated outreach in order to realize value.

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