Prepare To Be Challenged On Web Accessibility Compliance

Compliance efforts associated with online information most often aim to restrict user access — but recent litigation involving the Americans with Disabilities Act (ADA) may soon have companies scrambling to increase accessibility. In the latest of several similar cases, the National Federation of the Blind (NFB) has sued retailer Target for not supporting sight-impaired customers on its Web site. Expect additional compliance and corporate responsibility pressures with the ADA's visibility in this case — even more so if the outcome is costly for Target. There is still time to initiate changes before the ADA becomes a costly regulatory matter, and there are tangential benefits to encourage corporate support.