Vision Report

Preparing For eBusiness Professionals' Future

The Future Of eBusiness Requires eBusiness Professionals To Prepare For New Roles

February 17th, 2011
With contributors:
Carrie Johnson , Benjamin Zeidler , Douglas Roberge


The eBusiness professional, one of the newest management roles in most firms, is also one that has extensively evolved. The future holds even more change for eBusiness professionals. Today, eBusiness professionals run large, hub-like departments. Tomorrow, they'll need to be prepared to run more general departments, like marketing, and be viewed as experts in their businesses, and not channel experts. Why? As eBusiness becomes more mainstream with customers in the next five years, eBusiness as a function will be integrated into other departments. In many cases this will mean the dissolution of a centralized eBusiness team and that eBusiness professionals will rise to other management roles with their organizations. eBusiness professionals admit, though, that they lack experience in areas that can position them as solid business strategists. To help, Forrester has developed a self-assessment diagnostic tool specifically for eBusiness professionals that allows them to identify professional strengths and weaknesses as they prepare for their next role.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.