Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console market is more competitive than ever before. This competition will drive the industry to consider a number of factors that it has so far ignored or poorly implemented. Chief among these factors are appealing to a wider audience of nonstereotypical gamers like females, adults, and those from lower-income households and taking advantage of the technological innovations of connectivity.