Best Practice Report

Privacy Compliance: The Role Of The Marketing Operations Leader

January 1st, 2018
Julian Archer, null
Julian Archer


The marketing operations leader is the role most often appointed by the CMO to “achieve greatness” as a conduit between the marketing function and the rest of the organization to ensure privacy process compliance. This need for compliance is often a catalyst for a comprehensive review and overhaul of marketing data processes and governance. In this report, we use the Data Privacy Compliance Model to outline a detailed checklist marketing operations leaders can use to communicate marketing’s compliance to the wider organization.

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