Summary
The marketing operations leader is the role most often appointed by the CMO to “achieve greatness” as a conduit between the marketing function and the rest of the organization to ensure privacy process compliance. This need for compliance is often a catalyst for a comprehensive review and overhaul of marketing data processes and governance. In this report, we use the Data Privacy Compliance Model to outline a detailed checklist marketing operations leaders can use to communicate marketing’s compliance to the wider organization.
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