Planning Guide Report

Product Management: Planning Assumptions 2020

August 2nd, 2019


SiriusDecisions has identified six planning assumptions that should drive the agenda of product management leaders in 2020. Ethics in AI, lower cost of development that leads to larger product portfolios, and agile adoption across the organization are all affecting product teams. Product management leaders who embrace and stay ahead of these changes can better position their teams for success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.