Best Practice Report

Product Roadmaps: Their Construction and Use

January 1st, 2018
With contributors:

Summary

The product roadmap is a key deliverable in the align stage of the Forrester Product Marketing and Management (PMM) Model. These roadmaps are high-level summary documents that show the evolution of a product, solution, or service over time. An internal and external version of a product roadmap should be built and used with a wide variety of audiences.

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