Profiling Chinese Luxury Goods Buyers

Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have higher incomes while being similar in terms of age and gender. But Chinese luxury goods buyers are distinct in terms of their lifestyle and social attitudes. The following overview demonstrates how Chinese luxury goods buyers differ from non-luxury goods buyers in terms of their lifestyle, the sources they use to research products, and how they use their mobile phones; it also gives insight into Chinese luxury goods buyers' motivations and preferences when buying luxury goods.