Enterprise architecture (EA) leaders know that EA's value to the firm increases as it shifts its focus from tactical work to enabling tomorrow's competitive advantages. But that shift can be slow, iterative, and, most of all, full of uncertainty. Forrester interviewed 16 leaders from EA practices it identified as "strategically focused" to determine how they made this shift and the challenges they now face. EA leaders of strategic and tactical practices alike should use this profile to help guide their plans to evolve EA or succeed in this often underutilized role.