Trends Report

Profiling US Health-Conscious Consumers

A Technographics® 360 Profile

January 29th, 2016
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan , Rachel Birrell

Summary

"Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior across contexts. What motivates health-conscious consumers and how do their deep-seated needs spark broader lifestyle choices? This report applies Forrester's Technographics 360 methodology to build an outside-in profile of US online adults who prioritize their health and wellbeing; it provides an incisive, holistic analysis of what makes this group tick.

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