Summary
"Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior across contexts. What motivates health-conscious consumers and how do their deep-seated needs spark broader lifestyle choices? This report applies Forrester's Technographics 360 methodology to build an outside-in profile of US online adults who prioritize their health and wellbeing; it provides an incisive, holistic analysis of what makes this group tick.
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