Trends Report

Propel Your Customer Analytics Evolution With The Right Technology Provider

August 8th, 2016
With contributors:
Srividya Sridharan , Christian Austin


During the Forrester Wave™ evaluation of customer analytics solutions, we surveyed 38 vendor clients about their vendor partnerships and interviewed 31 of them. We found that customer insights (CI) pros are looking for versatile solutions that they can customize to their specific data and analytical needs. This report focuses on the most important factors in selecting a customer analytics solution, common pain points, and anticipated functionality requirements.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.