Firms are faced with a new paradigm for doing business: “The Trust Imperative.” In the Trust Imperative, firms compete and win business based on the amount of trust their employees and customers place in them. Digital transformation is the bare minimum for firms competing in the Trust Imperative. The security program is the foundation of the trusted business, helping defend against cyberattacks and emerging threats. This is accomplished by embracing Forrester’s Zero Trust Model through five stages: evaluate and design, architect and implement, operate and automate, prevent and protect, and detect and respond.