Trends Report

Put Video At The Heart Of Your Content Strategy

An Empowered Report: Content Is A Product, Too

January 26th, 2011
Nick Thomas
With contributors:
Mark Mulligan , Annie E. Corbett


Disruptive consumer behavior is profoundly affecting your ability to engage consumers through traditional media and marketing channels. Empowered product strategists within your organization must be given the opportunity to bypass corporate silos to bring together technical, commercial, marketing, and content expertise. By doing so, companies can create products that acknowledge and harness these disruptive trends. They should also utilize the pin-up content format of the empowered era: video. To engage consumers in this fragmented new landscape, companies must elevate product strategy, elevate content strategy within that, and integrate video at its core.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.