Best Practice Report

Q&A: Affiliate Marketing 101

March 27th, 2017
SB
Susan Bidel
RM
Rebecca McAdams
With contributors:
Mary Pilecki , Stephanie Liu , Merlina McGovern

Summary

B2C marketers and eCommerce professionals continuously look for innovative ways to acquire new customers and reach receptive audiences. Affiliate marketing offers brands new opportunities to extend their reach and leverage publishers as part of their overall marketing portfolio. This Q&A report helps B2C marketers brush up on their affiliate marketing know-how and explains why they should consider it a partnership that supplements internal acquisition efforts.

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