Trends Report

Q&A: B2B Marketing Automation Platforms 101

Get To The Heart Of The B2B Martech Stack

November 21st, 2018
Lori Wizdo, null
Lori Wizdo
With contributors:
Caroline Robertson , Meredith Cain , Brandon Shaik , Kara Hartig


The B2B marketing technology landscape is confusing, with thousands of vendors in dozens of categories. But one application category is the heart of the B2B marketing technology (martech) stack. It goes by various names but is most commonly called a B2B marketing automation platform (MAP). This report is for B2B marketing leaders and their colleagues in the CIO's organization who have basic questions about B2B MAPs.

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