Best Practice Report

Q&A: How Digital Consumer Lenders Are Disrupting Finance In India

Digital Consumer Lenders Are Expanding The Market To Serve New Borrowers And Drive Growth

January 22nd, 2020
Arnav Gupta, null
Arnav Gupta
Sanjeev Kumar, null
Sanjeev Kumar
With contributors:
Ashutosh Sharma , Oliwia Berdak , Meng Liu , August du Pont , Sukriti Dangi , Bill Nagel


In India, startups are using digital technology to improve consumer lending; they offer quick loans to borrowers with no credit history by using alternative data sources, continuously honing their underwriting algorithms, and using digital tech to keep their overhead low. Unlike traditional banks, which lend to existing customers, these firms cater to unbanked and underbanked online Indian customers. Digital strategy pros should read this report to learn who the main players in digital consumer lending are, how to assess their disruptive potential, and how to outsmart them.

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