Summary
In India, startups are using digital technology to improve consumer lending; they offer quick loans to borrowers with no credit history by using alternative data sources, continuously honing their underwriting algorithms, and using digital tech to keep their overhead low. Unlike traditional banks, which lend to existing customers, these firms cater to unbanked and underbanked online Indian customers. Digital strategy pros should read this report to learn who the main players in digital consumer lending are, how to assess their disruptive potential, and how to outsmart them.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).